About us

NAPAT SONTO

Thailand-born Napat Sonto received her first experience as a journalist in 2002 with the Daily News, the second most read newspaper in the kingdom.

In 2007, she joined the newly created French media Lepetitjournal.com. This activity brought her into the heart of Thailand’s French speaking business community, renowned as key players in the kingdom’s various sectors, including industry, luxury goods and, of course, hospitality and F&B.

Through this experience she learned how to work with the expat community as a whole, and the French community in particular, discovering how to effectively build bridges between cultures. This led her to be involved with projects such as the International Balloon Festival and the Vana Nava Water Park, and institutions such as the Ministry of Interior, and the Lions Club International.

These days, Napat specialises in the lifestyle sector, working primarily with the hospitality, F&B, and wellness industries. She brings to Voilà! her expertise in PR, as well as a vast network of media contacts, all of which helps her efficiently carry out PR-related activities aimed at the general Thai public, expatriates residing in the kingdom, and other targeted demographics.

PIERRE QUEFFELEC

Born into a family of journalists, Pierre Queffélec started his career in 1996 with a local newspaper in the south of France.

In 2005, the founder of Lepetitjournal.com – a successful, franchised French-language media group – asked him to develop an office in Bangkok, with both commercial and editorial operations, in order to cover Thailand for the French-speaking market.

In less than a year he had put the Thailand edition of Lepetitjournal.com on top, both in terms of audience ranking and advertising sales. From that time until now, he and his team have had contact with hundreds of entrepreneurs and companies; learning from their successes and failures, and developing a keen understanding of the specific reality of SMEs, as well as their needs and limits.

One of his key assets is his ability to unearth a goldmine of material relevant to a company’s foundation and background, which can then be used to create catchy, memorable content about what makes the business stand out; all presented in a natural and authentic way. Authenticity, according to Pierre, is the best communication tool, as it makes the message unique, credible, and attractive to the public. There’s no need to make things up.